McDonald’s and Monsanto are on the edge of the Ruin .


For many  years now, several American traditional economists have pointed to the financial decline of McDonald’s fast food giant and the biotech giant Monsanto. Is this really the end for them?

CNN and Business Insider were the first to mention McDonald’s deep financial problems and the fact that the company had ejected its own CEO. What is it all about? In fact, people are beginning to question what they eat by substituting natural food for fast, expensive and unhealthy food.

The Rash-the-Bowl of the Consumers

More and more people do not want to be at the mercy of food lobbies, brands that care only for their image, their reputation and forget the basics: The health and well-being of its customers.

McDonald’s and many other fast food representatives around the world have problematic ingredients such as:

Dimethyl polysiloxane A chemical known for its use in silicone breast implants, modeling clay, and also … in chicken nuggets.

Propylene glycol A laxative chemical that is used to power the electronic cigarette and that even e-cigarette companies are beginning to eliminate

Azodicar bonamide  A chemical used in the creation of expanded plastic objects such as yoga mats for example.

So, are you shocked to find that many are turning away from fast food leaders like McDonald’s?

Here is some evidence of the downfall of McDonald’s and Monsanto around the world:

The case of McDonald’s

Many countries are already rejecting all of the artificial ingredients included in many staple foods at McDonald’s. In 2013, their attempts to expand in Bolivia were nullified by the citizens’ reality, that of Bolivian citizens who were conscious of their health and who were not predisposed to buying fast food that made them sick.

As reported in July 2013 by a report from the Bolivian Ministry of Health:
“McDonald’s restaurants have operated in Bolivia for 14 years. In 2002, they had to close their remaining stores because they simply could not make a profit.

The Golden Arches invested a lot of money in marketing and advertising campaigns, trying to get Bolivians accustomed to their fries and burgers, but it just did not happen as planned. And today they are still trying to become “transparent and diverse” again in the US, like the natural food giants (Whole Foods), able to offer a blend of organic options for the same price, A Happy Meal with extra chips.

Paul R. La Monica, who looks after CNN Business, wrote:

“Are not the menus more delicious and jewels for McDonald’s customers than before? The fast food giant certainly seems worried. “

McDonald’s (MCD) reported dull quarterly results last week. And business leaders used the words “relevance”, “relevant” and “relevance”, a combined 20 times during his conference call with analysts. In fact, the leaders of the Golden Arches are very concerned about the relevance and continuity of the company.

The case of Monsanto

As reported in the Associated Press article, “Monsanto loses US $ 156 million in the fourth fiscal quarter,” the multinational has entered a very unique period of decadence, possibly enunciating the future of its GM technology:

Monsanto Co. reported Wednesday a loss of 156 million US dollars for its fourth fiscal quarter.

The St. Louis-based company said it recorded a loss of 31% per share. Losses, adjusted for non-recurring costs, were 27% per share.

The results have disappointed Wall Street expectations. The average estimate of analysts interviewed by Zacks Investment Research was a potential loss of 24% per share.

Monsanto continues to spend millions of US dollars to stop GMO labeling campaigns across the country, to fund opposition groups, and to ensure that we never unveil what is in your food.

After all, there is a reason why 96% of Monsanto’s shareholders absolutely do not want legislation on GMO labeling to go to the US, as it could harm business.

Whether McDonald’s or Monsanto, will they be able to adapt to this change in conjuncture and balance of power and, therefore, survive this storm that falls on them? The next few weeks will tell us …